Right now I’m leading the experience design team at Scentre Group, creating digital products and services which enrich and enhance the experiences of Westfield customers across Australia and New Zealand. We’ve launched an updated website, an app experience for almost 2m members, and the digital content foundations that help staff and retail partners power this experience. And there’s more still to come.
Before that I spent three years collaborating with a range of clients on their digital products: I’ve helped a fulfilment-focused startup evolve their product experience, a media brand test new product ideas, helped reshape the design language of a conference series, and a government department better communicate the sensitive subject of mining and exploration.
Prior to that I spent five years at news.com.au as Art Director, leading the design and front-end development teams.